This morning I logged onto a group I belong to on Facebook and read a post from an author bemoaning the fact that a friend had stopped ‘liking’ their author page. It’s not something Facebook notifies a page owner. This person simply noticed the number of people liking the page had gone down. In fact, it happened twice. Yep, hand up. One of those was me. And I’m going to be doing a bit more of that in the future.
It’s not meant to be hurtful or spiteful. It’s simply a reaction to Facebook’s new, bigger and better, privatised structure. I don’t have an author page anymore. Pages only work if you can get a LOT of fans – by that I mean in the thousands, not the several hundred I managed to muster, and that was in the days when FB shared everything to everybody. Now, a handful of people see what a page posts – unless you pay for the privilege. Boost your post. Buy advertising. Get more likes for just a small outlay. Want to know what buying FB likes really gets you? Check out this video.
And the advertising? You can find lots of positive spin in a Google search. But maybe read this one, too. Mind you, a simple google search will bring up pages of tips and tricks for attracting ‘real’ page likes and real interaction. I’ll admit I didn’t try terribly hard to get followers. Even before the Big Buyout I had to wonder how much fresh, new stuff you can post about your author persona. And herein lies the reason for my defection from a friend’s page. This person pretty much duplicated the posts on the author page to their profile page, which means I got most of it twice. These days it’s hard enough to keep up with what really matters to me on FB, as opposed to what FB thinks I ought to see.
Why do I stay on Facebook? Because I interact with friends there, mainly in focussed groups. And the emphasis is very definitely on FRIENDS, not potential customers. Anyone who likes what I write is welcome to follow my FB account, or ‘friend’ me. Here I am. https://www.facebook.com/Greta.J.vanderrol Most of my posts are public. I share my photos and discuss my writing with like-minded individuals. Sometimes I’ll post about my books, do a bit of promo. Hey, it’s what I do, it’s a part of who I am. But I’m not very sociable, even on-line. There’s only so much time I’ll spend on ‘marketing’. I’ve found it works much better if I just go write the next book.