Do you remember the Louie the Fly ad? It would have been around in the sixties or seventies, I think. It’s simple and it has a clear message. Flies spread disease, potentially harming your children. BUT – we have the answer – MORTEIN. Those were the good old days when ads had a clear message…
The biggest problem independent authors have is marketing their wares. You could write the best book ever, potentially an award-winning classic, but if nobody knows about it, you might sell ten copies and that’s that. Sure, the very best form of advertising is word of mouth but even that will only get you so far….
You know how sometimes things you’ve been reading/talking about kind of merge? That happened to me this morning. Somewhere I read about author earnings and the cost of books. Somewhere else I wrote an article about the power of the franchise in writing and that led me to the Thrawn trilogy and mention of a…
Writing the book, I’ve found – however difficult it might be – is the easy part. Marketing it is way, way harder. There has been a plethora of posts about why it’s so much harder now to keep your author head above the flood of new books being published every day. And there’s Kindle Unlimited…
This morning I logged onto a group I belong to on Facebook and read a post from an author bemoaning the fact that a friend had stopped ‘liking’ their author page. It’s not something Facebook notifies a page owner. This person simply noticed the number of people liking the page had gone down. In fact,…
I was idly scrolling through my Facebook newsfeed this morning and came across an interesting promo for a book. So I had a look at the blurb and the cover and noticed a reference to “a great new NA book”. (Or words to that effect.) I frowned. NA? Not applicable? New Age? And then I…