There’s a lot of websites in the world these days and we’ve all had our share of experiences in navigating our way around them. I’m no different to any other user – I go to websites looking for stuff and if I don’t find it – I don’t stay. What are the things most likely to turn me off?
1. Have a landing page
You know what I mean? You click on the link and it invites you to ‘click here to enter’. You’re kidding me, aren’t you? Didn’t I just do that? Good luck with your projects…
2. Take more than a few seconds to load
Please understand that I and many other people in this world do not have access to lightning fast broadband. I couldn’t have even if I paid for the mega plan which allows movie downloads. In places like India ‘broadband’ is 256kbps. So although your wonderful, sophisticated site with the video clip and the revolving banner may look good in downtown New York, it’ll take so long to load I’ll go away. Heck, I even give up on trying to edit my own site when it all slows down to turtle speed.
3. Make me use ‘best guess’ to get around
This is (unfortunately) most often true of large, complex sites, like Government departments. Here I am on the home page. I want to know about x. I gaze at the menus, maybe even use the search facility. No x. OK, let’s try this entry on the menu. Surely there’ll be a bit about x there. Nope. Let’s see now… Let me tell you – unless my life depends upon it, I’m not going to stay messing about on your home page looking for the ‘contact’ page or some item on your list of products. If you want to know what I mean, go to a few sites like Brother that manufactures printers and see if you can find how to update your printer driver.
4. Bombard me with ads
I know people take advantage of paid ads on their sites. I understand. But there’s a limit. I particularly hate the ‘you are our 5 millionth customer – click here to see what you’ve won’. Yes, I can prevent some of these and I don’t get most pop-ups but I doubt you could filter them all. And having to go through an ad (like a landing page) to get to your site? Sorry, you’ll have to do without my patronage.
5. Don’t bother about spelling and grammar
A word to the wise; read your copy aloud. I’m likely to stay on your home page for long enough to find what I want or not at all. I’m unlikely to want to read a few pages of sanctimonious statements about your desire to offer the very best service and a list of your KPI’s. Get your message out briefly (like in less than 500 words) and make sure it is grammatically correct and that there are no spelling mistakes. I’m an Australian – you can use American or English spelling – as long as it’s correct.
Okay, rant over. What things about websites get up your nose? And yes, I will write a post about things you could do to make your visitors’ web experience the best you can manage.