Before I left the rat-race to become a full-time author I used to work in IT, designing, building and testing web sites for large corporations. The basic techniques I used for them will work just as well for smaller sites. So, if you’re ready, let’s begin.
There’s a lot of websites in the world these days and we’ve all had our share of experiences in navigating our way around them. I’m no different to any other user – I go to websites looking for stuff and if I don’t find it – I don’t stay. What are the things most likely to turn me off?