• The art of selling

    Do you remember the Louie the Fly ad? It would have been around in the sixties or seventies, I think. It’s simple and it has a clear message. Flies spread disease, potentially harming your children. BUT – we have the answer – MORTEIN. Those were the good old days when ads had a clear message…

  • Echoes of Thermopylae

    The war in Europe drags on. Putin appears to have used Adolf Hitler’s program to mould his foreign policy – but now the analogy has come unstuck. When the Wehrmacht finally went into battle, the victories were swift and decisive in Poland, then nine months later in the Netherlands, Belgium, and France. That has not…

  • Capricorn Caves

    The Capricorn Caves are not far off the Bruce Highway just north of Rockhampton. We’d passed the sign many times but today we booked a tour and headed south from Mackay. Although the rain event we’d heard about was mainly further south of Hervey Bay, the clouds gathered up here, chucking down a passing shower…

  • Up to the rain forest

    Mackay is a city on the edge of the Coral Sea, known by the media as ‘sugar city’ because the main industry in the area has been growing and milling sugar cane. Frankly, driving past endless tracts of very tall grass is… well, let’s be honest, boring. But drive inland for an hour and you’ll…

  • A storm is brewing

    I can’t help thinking that we’re living through 1939 all over again. Czar Putin has his troops massed on Ukraine’s border. All he needs is an excuse to invade. Back in 1939, Hitler had security service (SD – Sicherheitsdienst in German) agents dressed in Polish uniforms attack a radio station in Poland and broadcast anti-German…

  • Get your design requirements right

    It’s amazing how history repeats itself so often. Or maybe it’s not, people being what they are. I read this in The Australian the other day. “Australia’s new $45bn Hunter-class frigates will be ‘substantially’ slower, have a shorter range than originally intended, and could be vulnerable to detection by enemy vessels, a classified Defence Department…