I suppose the biggest news of the week has been that Cambridge Analytica has sold the data of fifty million or so Facebook users. Am I shocked? Not really. Do I think it was a good thing to do? Not at all. Am I surprised? You guessed it.
I was reluctant to join Facebook at first. I mean, who was going to use this system? Not somebody like me. It’s pretty obvious I changed my mind, and I have no regrets. My FB profile is public. To some extent, that’s because I write books, and if readers (YAY) want to connect with me, they can. But I’m careful about what I post. It’s usually pictures I’ve taken, or links to a blog post or two. I rarely, if ever, post pictures of people, and there’s very little private information in my FB profile. No address or phone number, no interests, no work history. All of that allows FB to target its ads. So old farts like me get ads about meeting suave seniors in my area, lots of weight-loss products (the nerve), retirement homes, beauty products, clothing, shoes… Those last three really show how little they know about me. 😀
I don’t play any of the games. I confess I occasionally weaken and do a quiz, but FB does warn you what you’ll be giving to the people who wrote the (usually stupid) quiz for the privilege of coming up with a stupid answer. If it wants my friends list, I suddenly decide I’m really not that interested in who I was in my previous life. Because that’s the thing. Innocently accept some of these external apps and you’re gifting a pile of info about OTHER PEOPLE to the authors. To me, that’s the bit that stinks.
Everybody’s heard the saying, “If it’s something you wouldn’t want your Grandma to know – don’t put it on the web”. It’s a good suggestion. And I am eternally grateful that mobile phone cameras weren’t around when I was in my ‘stupid’ years. You know what I mean – I look at the photos of passed-out young women during the Spring carnival etc. and shudder.
Will Facebook survive? Of course it will. Like the banks, it’s too big to fail, and it serves a useful purpose. In my case it allows me to keep contact with other writers who I met years ago in the now-defunct Authonomy. I’m also in contact with family and friends in distant parts, and FB can be a terrific source of what’s happening in the world through shared links. Provided you check what you’re told. On FB, Snopes is your friend. Here’s an example. Bulldog bites pedophile’s penis off as he tried to rape sleeping chlidren. This story was shared on FB. Attracts all the feels from most of us, and comes complete with pictures. A lot of people were sucked in. I had my doubts about any bloke climbing through a window with his pants off, or for the dog waiting until he was undressed before attacking, so I looked it up in Snopes. And here’s the answer. Caution is always wise on any social media. Those stories about Russian hackers? Quite a few were fake accounts on FB, spreading misinformation.
There are risks, of course. Bullying and troll behaviour is rife. It hasn’t affected me, but I recently heard about one young cover designer who was driven to attempt suicide by a concerted attack on her – in cyberspace. It’s not an isolated case, and the perpetrators can hide behind a computer screen, secure in their anonymity.
If you provide personal information to companies like Google, Amazon, Microsoft, and Apple – and let’s face it, you can’t avoid it – there is a trade-off. They can show you ads that might interest you, based on your browsing behaviour. (Ha. Just recently that would be self-defense courses – doing some research for the WIP). Amazon shows me books I might want to read, based on my previous searches. That’s useful. Google will show me restaurants where I am, and gives me directions on how to get there.
Social media is like most powerful gadgets – used with caution, it’s fine. If you have kids, please, please pay attention to what they’re doing on a computer.
And here’s a picture of an outback suset