Before I left the rat-race to become a full-time author I used to work in IT, designing, building and testing web sites for large corporations. The basic techniques I used for them will work just as well for smaller sites. So, if you’re ready, let’s begin.
Characterisation is at the heart of any really good story as far as I’m concerned. Real people dealing with real situations. Or sometimes (as in speculative fiction) not-real situations. That’s when creating believable characters becomes absolutely crucial. If your characters aren’t believable, your reader won’t relate to them.